How to use photos in fundraising

Fundraising is Beautiful Podcast

Take note of this:

A picture is worth a thousand words. So choose your pictures carefully!

We take a look at the ways photos can emotional depth and measurable pull-power to your fundraising … or undermine your message entirely!

A good fundraiser knows when to use “negative” images and when to use the positive ones we prefer. Find out in this episode the rhythm and balance of images that motivate donors to give. And to keep giving.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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