Turn Existing Donors Into Major Donors: The "Listening First" Approach That Builds Relationships Before You Ask
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LIVE + FREE STRATEGY SESSION WITH JIM SHAPIRO

Turn Existing Donors Into Major Donors

The "Listening First" Approach That Builds Relationships Before You Ask

Tuesday, July 29 , 2025 at 2pm ET, 11am PT

Seating is limited so act fast!
Every fundraiser wants bigger gifts from their donors.  But most don't know how to have conversations that assess capacity and move supporters toward major gifts without being awkward or pushy.

The result?  Missed opportunities with donors who could be giving more, awkward conversations that go nowhere, and supporters who never get asked properly for the gifts they're capable of making – especially when year-end giving season arrives.

The solution is a "listening tour" approach – borrowed from capital campaign strategy – that works perfectly for keeping and lifting donors because it builds relationships before you ask for bigger gifts.

After this strategy session, you'll know exactly how to engage with an existing donor – or a prospect your board member met – who could be giving more.

With this conversation framework, you can move your mid-level supporters toward major gifts and turn prospects into qualified donors – all while deepening your connection with your most generous supporters before year-end.

This strategy session is for fundraisers who want to confidently engage with existing donors and turn them into major donors ready to give at year-end.

Here’s what Jim will cover in the 60-minute strategy session on Zoom:

How to set up donor meetings for deeper conversations (including coaching board members on making introductions)
The conversation framework that helps you listen first and assess capacity
Key questions to ask that reveal genuine interest and giving potential
How to assess responses and identify donors ready to give more
The follow-up sequence that moves donors toward bigger gifts
STRATEGY SESSION DETAILS:
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Tuesday

July 29, 2025
2pm Eastern
11am Pacific
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BONUS: If you join live, you'll receive Jim's conversation scripts and templates that turn awkward prospect conversations into effective relationship-building sessions.

Jim has helped hundreds of nonprofits figure out how to have better conversations with their donors and prospects. He knows what works when you're trying to build relationships that lead to bigger gifts.

Come prepared with your specific fundraising challenges! This isn't a typical webinar – it's a strategy session where we'll find real solutions together.


Presented by

Jim Shapiro

Co-Founder
Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

Register for the FREE strategy session by filling out the form below.

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