Every fundraiser wants bigger gifts from their donors. But most don't know how to have conversations that assess capacity and move supporters toward major gifts without being awkward or pushy.
The result? Missed opportunities with donors who could be giving more, awkward conversations that go nowhere, and supporters who never get asked properly for the gifts they're capable of making – especially when year-end giving season arrives.
The solution is a "listening tour" approach – borrowed from capital campaign strategy – that works perfectly for keeping and lifting donors because it builds relationships before you ask for bigger gifts.
After this strategy session, you'll know exactly how to engage with an existing donor – or a prospect your board member met – who could be giving more.
With this conversation framework, you can move your mid-level supporters toward major gifts and turn prospects into qualified donors – all while deepening your connection with your most generous supporters before year-end.
This strategy session is for fundraisers who want to confidently engage with existing donors and turn them into major donors ready to give at year-end.