arrow_drop_down_circle
LIVE + FREE STRATEGY SESSION WITH JIM SHAPIRO
The Missing Middle: Mid-Level Giving
The Missing Middle: Mid-Level Giving
Tuesday, July 28, 2026 at 2pm ET, 11am PT
Tuesday, July 28, 2026 at 2pm ET, 11am PT
Seating is limited so act fast!
Mid-level donors – the ones giving $500 to $999 – are the most overlooked group in your donor file. These donors care about your mission, are often giving consistently and (in many cases) they're making major gifts to other organizations.
But chances are they're getting the exact same appeal letter as the donor who gave you $25 last fall. And they know it.
In this free strategy session, Jim Shapiro and Sarah Lundberg will walk you through a proven system for engaging your mid-level donors, so you can lift them toward their very best gift.
You'll learn how a few targeted adjustments to your direct mail can dramatically change how they respond and how to build the kind of relationship that moves a $750 donor toward a $2,500 gift. This session is practical and specific – you'll walk away with strategies you can put to work before your year-end campaign.
But chances are they're getting the exact same appeal letter as the donor who gave you $25 last fall. And they know it.
In this free strategy session, Jim Shapiro and Sarah Lundberg will walk you through a proven system for engaging your mid-level donors, so you can lift them toward their very best gift.
You'll learn how a few targeted adjustments to your direct mail can dramatically change how they respond and how to build the kind of relationship that moves a $750 donor toward a $2,500 gift. This session is practical and specific – you'll walk away with strategies you can put to work before your year-end campaign.
You’ll leave this strategy session with:
You’ll leave this strategy session with:
Engagement strategies you can use right away to deepen your relationship with your mid-level donors
A swipe file of mid-level donor comms you can ‘steal like an artist’ from to make your mids feel like majors
arrow_drop_down_circle
Divider Text
Jim has helped hundreds of nonprofits identify and nurture their Missing Middle donors. After this session, you'll know exactly how to customize your direct mail program to get bigger gifts from these overlooked donors.
Come prepared with your specific mid-level donor challenges! This isn't a typical webinar – it's a strategy session where we'll find real solutions together.
Come prepared with your specific mid-level donor challenges! This isn't a typical webinar – it's a strategy session where we'll find real solutions together.
STRATEGY SESSION DETAILS:
access_time
Divider Text
Tuesday
Tuesday
July 28, 2026
2pm Eastern
11am Pacific
11am Pacific
- -
DAYS - -
HOURS - -
MINUTES - -
SECONDS
Presented by
Presented by
Jim Shapiro
Jim Shapiro
Co-Founder
Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.
Sarah Lundberg
Sarah Lundberg
Senior Fundraising Advisor
Sarah is a lifelong Midwesterner living in Grand Rapids, Michigan. She has been part of the nonprofit world for over 18 years, most recently as Director of Marketing and Communications at an international ministry. She recently earned her Fundraising Management Certificate from North Park University in Chicago.
PO Box 1563 Edmonds, WA 98020 | info@betterfundraising.com
© 2026 The Better Fundraising Co.