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LIVE + FREE STRATEGY SESSION WITH JIM SHAPIRO
The Missing Middle: How to Get Bigger Gifts from Your Overlooked Donors
The Missing Middle: How to Get Bigger Gifts from Your Overlooked Donors
Tuesday, June 24, 2025 at 2pm ET, 11am PT
Tuesday, June 24, 2025 at 2pm ET, 11am PT
Seating is limited so act fast!
Most organizations are unintentionally overlooking donors who could transform their fundraising results:
- Mid-Level Movers: Donors giving $500-$999 who have shown they care about your mission
- Potential Powerhouses: Donors already making $1,000+ gifts without having a relationship with you
These “Missing Middle” donors have raised their hands with their giving pattern, telling you: "I like you, and I can be doing more."
The surprising truth? The key to unlocking bigger gifts from these donors isn't fancy events or time-consuming meetings – it's your direct mail program.
Most organizations send these donors the same communications $25 donors get, and they know it. After a while, these valuable supporters take their giving elsewhere.
With a few strategic adjustments to what you're already sending, you can dramatically increase giving from these donors without adding hours to your workweek.
This strategy session is for fundraisers who want to get bigger gifts from their Missing Middle donors – now and at year-end!
Here’s what Jim will cover in the 60-minute strategy session on Zoom:
Here’s what Jim will cover in the 60-minute strategy session on Zoom:
The "bumper contact" strategy that makes donors feel special (with real examples)
The reply card mistake that accidentally downgrades your mid-level donors
How to design communications that signal to donors they're important
A simple timeline to implement these strategies before year-end giving season
STRATEGY SESSION DETAILS:
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Tuesday
Tuesday
June 24, 2025
2pm Eastern
11am Pacific
11am Pacific
- -
DAYS - -
HOURS - -
MINUTES - -
SECONDS
BONUS: If you join live, you'll receive Jim's special swipe file of donor communications that make The Missing Middle feel special and give their very best gift.
Jim has helped hundreds of nonprofits identify and nurture their Missing Middle donors. After this session, you'll know exactly how to customize your direct mail program to get bigger gifts from these overlooked donors.
Come prepared with your specific mid-level donor challenges! This isn't a typical webinar – it's a strategy session where we'll find real solutions together.
BONUS: If you join live, you'll receive Jim's special swipe file of donor communications that make The Missing Middle feel special and give their very best gift.
Jim has helped hundreds of nonprofits identify and nurture their Missing Middle donors. After this session, you'll know exactly how to customize your direct mail program to get bigger gifts from these overlooked donors.
Come prepared with your specific mid-level donor challenges! This isn't a typical webinar – it's a strategy session where we'll find real solutions together.
Jim has helped hundreds of nonprofits identify and nurture their Missing Middle donors. After this session, you'll know exactly how to customize your direct mail program to get bigger gifts from these overlooked donors.
Come prepared with your specific mid-level donor challenges! This isn't a typical webinar – it's a strategy session where we'll find real solutions together.
Presented by
Presented by
Jim Shapiro
Jim Shapiro
Co-Founder
Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.
PO Box 1563 Edmonds, WA 98020 | info@betterfundraising.com
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