The organization that went from $3,000 to $75,000 made a simple change. They changed their offer from:
“Together, we can change a young woman’s life”
… to …
“You can help one local woman go to college”
Doesn’t seem like such a small change could have such a big difference, does it? But by having a strong offer, and making it the main focus of a piece of donor communication, you can absolutely see remarkable increases.