What's an Offer?
A fundraising “offer” is the main thing a piece of fundraising says will happen when the person gives a gift.
Offers range from specific (“Your gift today will provide an hour of counselling to a person with PTSD”) to general (“Your gift will help us continue our work”).
Every piece of fundraising communication has an offer... and some offers are a lot more powerful than others.
A good offer causes an organization to raise more money immediately, from the donors it already has.
Every piece of fundraising communication has an offer... and some offers are a lot more powerful than others.
A good offer causes an organization to raise more money immediately, from the donors it already has.
Don’t take our word for it – here are some actual results from nonprofits The Better Fundraising Co. has worked with:
An organization raised over $75,000 with an appeal letter when they’d never raised more than $3,000 with an appeal.
An organization raised $19,000 with an appeal when they’d never raised over $1,500.
An organization raised $5,500 with an email when they’d never raised more than $700.
The organization that went from $3,000 to $75,000 made a simple change. They changed their offer from:
“Together, we can change a young woman’s life”
… to …
“You can help one local woman go to college”
Doesn’t seem like such a small change could have such a big difference, does it? But by having a strong offer, and making it the main focus of a piece of donor communication, you can absolutely see remarkable increases.
“Together, we can change a young woman’s life”
… to …
“You can help one local woman go to college”
Doesn’t seem like such a small change could have such a big difference, does it? But by having a strong offer, and making it the main focus of a piece of donor communication, you can absolutely see remarkable increases.
Our job as Fundraisers is to find the most effective offers for your organization.
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