arrow_drop_down_circle
FREE STRATEGY SESSION
Raise More Money, Plan Your Year
Raise More Money, Plan Your Year
Tuesday, January 27, 2026 at 2pm ET, 11am PT
Tuesday, January 27, 2026 at 2pm ET, 11am PT
Seating is limited so act fast!
Most nonprofits plan their donor communications around everything EXCEPT what raises the most money.
They schedule newsletters first. Impact reports. Stewardship campaigns. Donor events.
And appeals? Those get squeezed in whenever there's time. Or sent whenever they were sent last year (whether that timing made sense or not).
There is a better way… one that raises you more money, more reliably, month over month.
They schedule newsletters first. Impact reports. Stewardship campaigns. Donor events.
And appeals? Those get squeezed in whenever there's time. Or sent whenever they were sent last year (whether that timing made sense or not).
There is a better way… one that raises you more money, more reliably, month over month.
In this FREE strategy session, Sarah Lundberg, CFRE will walk you through the principles The Better Fundraising Company uses to create donor communications plans for clients:
1
1
Learn how to identify the clear needs that make appeals work, and why timing matters more than you think.
2
2
Discover why appeals should be the first thing on your calendar, not the last. (We call this the "rocks in a jar" principle.)
3
3
Find out how to fill the gaps in your calendar so donors stay engaged between appeals.
Here’s what Sarah + Mary will cover in the 60-minute session on Zoom:
Here’s what Sarah + Mary will cover in the 60-minute session on Zoom:
A clear framework for when to send your appeals (and why it works)
A proven strategy for scheduling your donor communications throughout the year
Real examples of what a year of donor communications looks like when it's done right
BONUS: If you register, you'll get our FREE Annual Planning Workbook with templates, worksheets, and planning tools you can use right away
BONUS: If you register, you'll get our FREE Annual Planning Workbook with templates, worksheets, and planning tools you can use right away
WEBINAR DETAILS:
access_time
Divider Text
Tuesday
Tuesday
January 27, 2026
2pm Eastern
11am Pacific
11am Pacific
- -
DAYS - -
HOURS - -
MINUTES - -
SECONDS
Presented by
Presented by
Sarah Lundberg
Sarah Lundberg
Senior Fundraising Advisor
Sarah is a lifelong Midwesterner living in Grand Rapids, Michigan. She has been part of the nonprofit world for over 18 years, most recently as Director of Marketing and Communications at an international ministry. She recently earned her Fundraising Management Certificate from North Park University in Chicago.
Mary Combi
Mary Combi
Senior Fundraising Advisor
Mary, a lifelong Michigander, grew up in Ann Arbor (Go Blue!) and now lives in Grand Blanc. She held various marketing, communications, and design roles at a national nonprofit for more than 15 years. Mary is passionate about nonprofit visual storytelling and inspiring donors to make a difference.
PO Box 1563 Edmonds, WA 98020 | info@betterfundraising.com
© 2025 The Better Fundraising Co.