FREE EBOOK
FREE EBOOK
How to Show Donors Their Gift Made a Difference (So They Give Again)
How to Show Donors Their Gift Made a Difference (So They Give Again)
Your donors gave in faith. Show them their faith was well-placed – and watch them stick around, give more, and give for years to come.
Your donors gave in faith. Show them their faith was well-placed – and watch them stick around, give more, and give for years to come.
Your donors don't know if their gift made a difference. And that's the #1 reason they stop giving.
Your donors don't know if their gift made a difference. And that's the #1 reason they stop giving.
When a donor gives a gift, she feels great. But she doesn't actually know if her gift made a difference. She gave in faith. And unless someone shows her that her gift mattered, she drifts away. Not because she's mad. Because she just doesn't know.
Most organizations try to fix this with statistics and organizational accomplishments. "We served 17,000 people last year!" But a number does not make a donor feel like her gift made a difference.
In this free ebook, Steven Screen teaches you a simple, proven approach to donor Reporting -- how to show your donors that their gift made a meaningful difference, and do it in a way they can feel. It's one of the most powerful things you can do to keep your donors and grow your organization.
The principles and tactics in this ebook are data-driven -- gleaned from the performance data of thousands of appeals, newsletters, and e-stories sent by organizations Better Fundraising serves.
Most organizations try to fix this with statistics and organizational accomplishments. "We served 17,000 people last year!" But a number does not make a donor feel like her gift made a difference.
In this free ebook, Steven Screen teaches you a simple, proven approach to donor Reporting -- how to show your donors that their gift made a meaningful difference, and do it in a way they can feel. It's one of the most powerful things you can do to keep your donors and grow your organization.
The principles and tactics in this ebook are data-driven -- gleaned from the performance data of thousands of appeals, newsletters, and e-stories sent by organizations Better Fundraising serves.
When you download this FREE eBook, you'll learn:
When you download this FREE eBook, you'll learn:
The Before + After Story – a simple 3-ingredient story structure that makes donors feel their gift mattered
Why your donors don't care about your statistics – and what to say instead that actually makes them feel like their gift made a difference
How to write an e-story – a simple, personal email format that one client used to increase open rates from 24% to 38%
How to build a print newsletter that keeps donors and raises money – using stories of triumph instead of organizational news
How to report to your major donors – so your biggest supporters never wonder if their gift made a difference
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