Free Video from Steven Screen
Don’t Start From Scratch, Make A Successful “Sequel”!
Don’t Start From Scratch, Make A Successful “Sequel”!
Watch this video and discover the Hollywood secret that shows you how to write better appeals in less time, year after year
Starting from scratch every single time you write an appeal is exhausting.
You’re reinventing the wheel because “it has to be different this time.” Spending weeks making it feel brand new.
There's a better way. And it comes from an unlikely source: Hollywood.
Marvel Studios figured out they'd make more money focusing on great sequels, not great first movies.
And savvy nonprofits (and their fundraisers) have figured out the same thing: treat your appeals as ASSETS; create a great appeal and then improve it year after year. Not as art projects you remake every time.
You’re reinventing the wheel because “it has to be different this time.” Spending weeks making it feel brand new.
There's a better way. And it comes from an unlikely source: Hollywood.
Marvel Studios figured out they'd make more money focusing on great sequels, not great first movies.
And savvy nonprofits (and their fundraisers) have figured out the same thing: treat your appeals as ASSETS; create a great appeal and then improve it year after year. Not as art projects you remake every time.
In this video, Steven Screen shows you how to apply these ideas to your fundraising. He’ll show you:
The six metrics you actually need to track to make informed improvements to your fundraising year after year
The "assets, not art projects" principle (and why it matters)
Exactly how one organization evolved their appeal from generic to phenomenal using the sequel principle
Why your donors WANT consistency and repetition (not creativity and surprise)
The organizations that create sequels instead of starting from scratch? They're raising 20-40% more from the same campaigns. And they're spending half the time doing it.
Stop starting from scratch. Start making sequels.
The organizations that create sequels instead of starting from scratch? They're raising 20-40% more from the same campaigns. And they're spending half the time doing it.
Stop starting from scratch. Start making sequels.
Stop starting from scratch. Start making sequels.
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