Fort Wayne Children's Zoo
Extraordinary Growth
The Fort Wayne Children’s Zoo has been voted one of America’s top zoos for kids, but they lacked the human resources to execute a successful annual fundraising plan.  In under 12 months, The Better Fundraising Company helped them raise more money, acquire new donors, and grow their donor file.
Extraordinary Growth
The Fort Wayne Children’s Zoo has been voted one of America’s top zoos for kids, but they lacked the human resources to execute a successful annual fundraising plan. In under 12 months, The Better Fundraising Company helped them raise more money, acquire new donors, and grow their donor file.
The Fort Wayne Children’s Zoo needed to stay focused on their mission to serve kids across Indiana — and stay financially viable through the Covid-19 pandemic. They needed support to write, design, and execute a successful annual fundraising plan.

The Better Fundraising Company was invited to join their team and immediately set about refining the fundraising offer, and creating an annual plan based on the Ask, Thank, Report, Repeat system.

In less than a year, the Fort Wayne Children’s Zoo grew their donor file by over 65%.  Revenue increased by over $440k on the previous year and year-end fundraising results increased by a record 422%
Results
723
New Donors acquired in less than 12 months
608%
Increase in gifts received on Giving Tuesday
422%
Increase over the previous year in year-end giving
"Working with The Better Fundraising Co. has been a wonderful experience. Our first project together was our year-end appeal in 2020, and after such a hard year for so many, I wasn’t sure what to expect. But thanks to the team at TBFC, I knew I was in good hands and that they were using data-informed techniques to craft an appeal that resonated with our supporters. I am happy to say that not only did we hit our goal for that mailing, we tripled it!"
— Amy Lazoff, Director of Development
Fort Wayne Children's Zoo
Our Recommendations
Needing to remain financially secure through the Covid-19 pandemic, Fort Wayne Children’s Zoo needed professional fundraising support to develop a profitable annual plan.  The Better Fundraising Company recommended:
Implement the Ask, Thank, Report, Repeat system
Better Fundraising to write and design all direct mail and digital fundraising packages
Refine existing fundraising offers
Develop a targeted strategy for Giving Tuesday and Year-End
Segment lists to find donor acquisition and upgrade opportunities
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These recommendations saw immediate results.  Supported by the team at The Better Fundraising Company, Fort Wayne Children’s Zoo had more time to focus on their mission, and the money to withstand the pandemic.  Results across the board increased, and following a successful reopening after Covid-19 restrictions were lifted, the Zoo is now in a strong financial position.
Learn about our results for other organizations…

PO Box 1563 Edmonds, WA 98020 | info@betterfundraising.com
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