The Fort Wayne Children’s Zoo needed to stay focused on their mission to serve kids across Indiana — and stay financially viable through the Covid-19 pandemic. They needed support to write, design, and execute a successful annual fundraising plan.
The Better Fundraising Company was invited to join their team and immediately set about refining the fundraising offer, and creating an annual plan based on the Ask, Thank, Report, Repeat system.
In less than a year, the Fort Wayne Children’s Zoo grew their donor file by over 65%. Revenue increased by over $440k on the previous year and year-end fundraising results increased by a record 422%