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Formula For Success
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In 2014, Vine Maple Place invited The Better Fundraising Company to help get their donors excited about the incredible work they were doing with moms and kids experiencing homelessness. In just 5 years, Vine Maple Place had seen more than 500% year-on-year growth, and the numbers kept going up.
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Formula For Success
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In 2014, Vine Maple Place invited The Better Fundraising Company to help get their donors excited about the incredible work they were doing with moms and kids experiencing homelessness. It just 5 years, Vine Maple Place had seen more than 500% year on year growth, and the numbers kept going up.
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Serving homeless moms and kids across King County, Washington, Vine Maple Place desired fundraising support to meet the growing need in the community.
The Better Fundraising Company implemented the Ask, Thank, Report, Repeat system and in doing so, tested and developed a number of multi-channel, donor focused fundraising offers.
Vine Maple Place was raising $70,000 annually in direct mail and online before The Better Fundraising Company joined the team. Today, the organization raises in excess of $350k annually, and enjoys growth across all donor segments
The Better Fundraising Company implemented the Ask, Thank, Report, Repeat system and in doing so, tested and developed a number of multi-channel, donor focused fundraising offers.
Vine Maple Place was raising $70,000 annually in direct mail and online before The Better Fundraising Company joined the team. Today, the organization raises in excess of $350k annually, and enjoys growth across all donor segments
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Results
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55%
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Increase in total revenue in 2020
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53%
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Donor file growth in 2020
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82%
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Of newly acquired donors gave a second gift in year two
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“Their leadership and guidance has been a formula for success, providing significant return on our investment. Our mission would not be where it is today without The Better Fundraising Company.”
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— Michelle Frets
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Executive Director, Vine Maple Place
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Our Recommendations
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Vine Maple Place needed more donors and more money to help address the growing problem of homelessness in King County, Washington. The Better Fundraising Company recommended:
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Adopt the Ask, Thank, Report, Repeat system
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Develop and test new direct response offers
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Increase ‘reporting back’ to donors
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Build a successful major donor pipeline
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Vine Maple Place was able to immediately raise more money and help more mothers and children. Their continued year-on-year success is a shining example of how a proven fundraising system is a formula for success that can be improved each year.
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Learn about our results for other organizations…