The year is nearly over, but there’s still time to do a go to your donors online — in fact, the next couple of week are prime time for online fundraising. We’ll lay out a basic schedule and give some tips for the last, crucial impacts of the year.
We continue the discussion on how your brand can help or hurt your fundraising and reveal the top branding error that torpedoes so many nonprofits. And don’t miss a rare disagreement between Steven and Jeff — tensions rise over dueling analogies. Listen to find out if the argument erupts into fisticuffs!
How does the discipline of branding help your efforts to raise revenue for your cause? How does it hurt? How do you decide how to spend your marketing dollars? Get ready for a feather-ruffling, controversial look at this difficult topic.
There’s really only one thing you need to be afraid of during this economic crisis. Find out what it is, and discover many other tips for surviving hard times — and maybe even turning it to your fundraising and long-term advantage.
In almost every nonprofit organization there’s tension between program people (those who do the organization’s mission) and fundraising people (those who raise the money to make the work possible). This podcast reveals some things you can do to ease the tension, keep the peace, and move forward in a way that brings about the most good for everyone.
Now that you believe in producing a newsletter for donors, here are some of the little-known and seldom-done best practices for making your newsletter bring in net revenue even while it improves the health of your file.
Did you know that many donors ask for newsletters from the charities they support? A great newsletter can improve donor retention and upgrading and bring in revenue while it does it. Find out how you can benefit from the power of a donor-centric newsletter.
Many people at nonprofits live in fear of donor complaints. This fear has a corrosive effect. In this program, we talk about how to turn a complaint into a positive, how to deal with complainers, how not to deal with them, and a few simple things you can do to decrease your number of complaints.
Raising funds around disasters is very different from everyday fundraising. We talk about the differences, and what you need to know to be successful — including when a disaster is not a disaster. Plus the two things to look for if you’re wondering whether something truly qualifies as a disaster in the fundraising sense.