Before your organization arrived in a donor’s life, their beliefs and values caused them to be generous, to believe in right and wrong, to care for people in their community.
In other words, they put themselves “on the hook.” They decided to take responsibility for some of the ills in the world and donate to help.
So if it ever feels uncomfortable to ask people for money, remember that the people you are asking put themselves on the hook. They are on your donor list or mailing list because they want to help.
So you shouldn’t feel guilty about sending out fundraising. You shouldn’t feel like you’re manipulating people.
Instead, be thankful and joyful they put themselves on the hook. Boldly ask them to put their money where their values are.
Fundraising doesn’t put donors on the hook. Fundraising reminds donors that they put themselves on the hook.
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