Your Newsletter is the “Report” in Ask, Thank, Report, Repeat. It is where your donors find out if giving your organization a gift was a good idea – or not.
Remember, your donors gave you their money but don’t know what happened to it once you received it. But they need to know if you ever want them to give another gift, so your newsletter’s One Job is to show donors the impact of their gift.
Donors are more likely to give you another gift once you have closed this loop with them!
Want to learn more? Click here to watch a 2-minute video.