3 things your donors should be able to find on your website

Fundraising is Beautiful Podcast

Your nonprofit website does a lot of things. If you want it to be helpful to your fundraising, make sure it has these three elements:

  1. Information that tells them than can trust you.
  2. A clear statement of what you do.
  3. Easy-to-use donation form(s).

That’s not a complete list of everything you should have — just three musts you’ shouldn’t let slip. These things will help you raise more money, both online and offline.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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