5 tips for a successful year-end fundraising campaign – and the one tool to rule them all

Ask ?

We know staring at December on the calendar can make your palms sweaty. It puts a lot of pressure on you.

We’ve been in your shoes many, many times. And…

You don’t have to do your planning alone

First, here are 5 tips for you to focus on. Then when you’re done here, go Get Your Best Ever Year-End Fundraising Calendar. Take advantage of years of experience and testing, and use the calendar to know what to do and when to do it.

Five tips to help you plan

Tip 1: Choose a goal
You want to know how much you need to raise so that you can build a plan to reach your goal.

Tip 2: Communicate to your donors multiple ways
Direct mail is still the number one way to raise money at year-end — but email, your website and social are raising more and more!

Tip 3: Think about all of your donor communications as a single combined campaign
Make sure you’re communicating the same message, modified to fit each channel, whether it’s a Facebook post or a letter in the mail.

Tip 4: Ask early & often
Some people give early, some give later, and some take multiple reminders before they give. Start early, and repetition is your friend!

Tip 5: Do a lot at the end of the year
There’s a HUGE surge in giving after Christmas. Be sure you’re in front of your donors multiple times between Christmas and New Years.

Next, get our Best Ever Year-End Fundraising Calendar (and our other year-end products) to help you rock your Year-End fundraising! You’ll exactly what to do, when to do it, and how to say it!

Get Your Best Ever Year-End Fundraising Calendar now


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

Leave a Reply

Your email address will not be published. Required fields are marked *