5 ways to drive away donors

Fundraising is Beautiful Podcast

Are you getting too much fundraising revenue? Do you need fewer donors to support your work? Here’s how you can help solve that problem:

  1. Write and design for your coworkers (or yourself).
  2. Change the subject between your acquisition and cultivation messages.
  3. Educate your donors.
  4. Develop your website differently from your offline messages.
  5. Have sloppy donor data.

Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

Leave a Reply

Your email address will not be published. Required fields are marked *