Do you want a simple plan that will maximize the amount of money you raise at the end of this year? If so, then there are three main things you need to do. I’ve listed them in the order of importance. If you can only do one, do one. If you can do all three, great. The important thing is to be asking your donors to help your cause / your beneficiaries this time of year – your donors want to help!
Here’s the list:
- Send a year-end appeal letter
- Send a year-end email on December 31st.
- Modify your website so your visitors can easily gift a gift.
Do you want more information about this year-end fundraising plan. Click here to watch this short video.
Happy Holidays and Happy Fundraising!