If your cause and your nonprofit are always showing up in the lives of your donors, your donors come to believe that your organization is doing important work.
Think about this in your own life: it’s likely there’s a nonprofit that you “run into” all the time because you see their fundraising and regularly hear about the cause they are working on. And it’s likely that you, perhaps without even realizing it, come to believe that those nonprofits are doing important work.
Contrast this to the organizations that show up in their donors’ lives just once or twice a year. One of the messages “showing up a couple times a year” sends is that the work and the organization must not be that important. Because if it were important, they would show up more often, right?
I’m not saying this is fair. But it sure is true.
What does this mean for you? It means that if your nonprofit wants to grow, part of your job is to be present in donors’ lives, in a relevant way, often.
Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 30 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.
- Steven Screen
- Steven Screen
- Steven Screen
- Steven Screen
