Are you Yoda or Batman to your donors?

Fundraising is Beautiful Podcast

There are two fundamentally different approaches fundraisers can take to their donors: One stays in the background and empowers the donor to be the hero. The other stands in front and tells the donor to be a good side-kick — keeping the hero label for himself.

One of these raises a lot more money than the other. Do you know which? And do you know which of them you are?

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