Thinking that your donors would like to give only one gift a year is a fearful way to live.
Instead, imagine an abundance of caring donors and multiple gifts.
Imagining abundance – along with the gift of a fundraising habit of sending out relevant fundraising materials regularly – makes the sky the limit for your organization.
That doesn’t mean raising money will be easy. If it were easy, everyone would be raising millions of dollars and have six-pack abs.
It’s not easy. That’s why so few people and organizations do it.
But the path is knowable. It can be done. And you tend to make your own luck along the path.
Believing that a large percentage of your donors would love to make multiple gifts results in a fundraising plan that produces a large percentage of donors making multiple gifts.
Don’t live in fear. Donor generosity is astounding. Believe in abundance.