Better Fundraising Blog Archives

everyone has a story

The Primary Purpose of the Story in Your Appeal

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toxic

Poor Name, Great Lesson

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public relations

“You’ve got some PR in your fundraising”

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problem solution

Embed the Problem in the Solution

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stewardship

Your Mass Donor Fundraising Is “Stewardship” (and here’s why that’s important)

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newsletter

Your Printed Newsletter: The final Big Idea that brings it all together

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pages

The Back Page: How to Turn Those Good Feelings into Donations

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mail you letter

Who to Mail Your Newsletter To

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Newsletter Design: Readable and Scannable Above All Else

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