The Better Fundraising Blog

Better Fundraising Blog Archives

How I Think About What an Appeal Should Be About

Steven Screen | July 21, 2026July 17, 2026Ask

Feelings, Not Fact

Steven Screen | July 16, 2026July 10, 2026Ask

‘Reducer’

Steven Screen | July 14, 2026July 9, 2026Repeat

Lots of Small Steps

Steven Screen | July 9, 2026July 9, 2026Ask

How Many Times a Year Can You Use Matching Funds?

Steven Screen | July 7, 2026June 30, 2026Repeat

The Best Latte in Town

Steven Screen | July 2, 2026June 30, 2026Repeat

Use Graphics, But Not Too Many

Steven Screen | June 30, 2026June 29, 2026Ask

Get To Know Your Segments!

Steven Screen | June 25, 2026June 24, 2026Repeat

Don’t Mail ‘Reports’ to Lapsed Donors and Non-Donors

Steven Screen | June 23, 2026June 19, 2026Report

Done for You: Appeals & Reports

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We’ll run a Kickoff meeting for each appeal and newsletter
We’ll write a Creative Brief defining exactly what will be said and how it will be said
We’ll write the letter, newsletter, and email
We’ll design the letter and newsletter. We’ll use your template for emails
We’ll request the mailing list and calculate the gift ask amounts
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You’ll have offloaded 90% of the work – and your fundraising will raise more money!

Fill out the form below to begin the conversation! Or click here to read more.

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