How does the discipline of branding help your efforts to raise revenue for your cause? How does it hurt? How do you decide how to spend your marketing dollars? Get ready for a feather-ruffling, controversial look at this difficult topic.
There’s really only one thing you need to be afraid of during this economic crisis. Find out what it is, and discover many other tips for surviving hard times — and maybe even turning it to your fundraising and long-term advantage.
In almost every nonprofit organization there’s tension between program people (those who do the organization’s mission) and fundraising people (those who raise the money to make the work possible). This podcast reveals some things you can do to ease the tension, keep the peace, and move forward in a way that brings about the most good for everyone.
Now that you believe in producing a newsletter for donors, here are some of the little-known and seldom-done best practices for making your newsletter bring in net revenue even while it improves the health of your file.
Did you know that many donors ask for newsletters from the charities they support? A great newsletter can improve donor retention and upgrading and bring in revenue while it does it. Find out how you can benefit from the power of a donor-centric newsletter.
Many people at nonprofits live in fear of donor complaints. This fear has a corrosive effect. In this program, we talk about how to turn a complaint into a positive, how to deal with complainers, how not to deal with them, and a few simple things you can do to decrease your number of complaints.
Raising funds around disasters is very different from everyday fundraising. We talk about the differences, and what you need to know to be successful — including when a disaster is not a disaster. Plus the two things to look for if you’re wondering whether something truly qualifies as a disaster in the fundraising sense.
Sometimes we’re tempted to mail the kitchen sink to our donors — communications that will inform, educate, inspire, motivate … and, by the way encourage them to send a gift. In this podcast we talk about the importance of one thing at a time when you want to influence donors. Plus, we tell you the one type of mail your donors want to receive.
Is there anything you shouldn’t show or describe in effective fundraising? Short answer: Yes. We look at this complex issue with some guidance that can help you make good decisions in this difficult and controversial area.