Category: Podcast

Some of the strongest fundraising is connected to specific holidays.

Some of the most ineffective fundraising is also connected to specific holidays.

The special edition podcast will show you how to put holidays to work for you. And when not to do it at all.

The most impactful element of any direct mail project is the teaser — what you put on the outer envelope.

We’ll share what works, what never works, and the surprising “most likely to succeed” approach.

We’ll also discuss email subject lines — a closely related topic with some strong similarities to direct mail teasers.

Houses of worship are a powerhouse of the fundraising world. But even they face new challenges in getting their people to donate.

We take a practical and realistic look at the challenges churches face and what they can do to motivate their people to give generously.

Most fundraisers know that telling stories is the way to reach donors’ hearts and minds and motivate them to give. But what’s the right story to tell?

It’s the donor’s story. The story she’ll tell after she gives.

This podcast takes a look at what we fundraisers can do to give each donor a story to tell. That’s the foundation to lasting relationships with donors who love to give to you!

How is fundraising likely to do during the Trump administration? We take a look. We believe it will mean very different things to different organizations. Find out what you can expect in the coming months and years. And what you can do to maximize revenue and donor engagement.

Every piece of content in every donor newsletter should fit match this model. When you do that, you’ll have a newsletter that raises funds, and improves donor retention by improving your donor relationships!