The right way — and wrong way — to thank your donors

Fundraising is Beautiful Podcast

A lot of nonprofit thank-you messages say something like this: “Thank you for being our partner….”

That’s about as thrilling to the donor as telling her she has nice elbows.

Donors don’t give in order to be our partner. They give to have a positive impact on the world in some specific way. And that’s what you should thank them for.

Not for what they did in their relationship with you. It’s another way to put yourself in the donor’s world and not your world. Which leads to better results every time!

Steven

Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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