How to create great direct mail fundraising teasers

Fundraising is Beautiful Podcast

The most impactful element of any direct mail project is the teaser — what you put on the outer envelope.

We’ll share what works, what never works, and the surprising “most likely to succeed” approach.

We’ll also discuss email subject lines — a closely related topic with some strong similarities to direct mail teasers.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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