Donor Retention, Part 1: 5 Reasons Donors Leave

Fundraising is Beautiful Podcast

Donor retention is down across the fundraising industry. Here are five of the most common causes of donor attrition — and what you can do to overcome them:

  1. Poor receipting
  2. Not enough communication
  3. Not enough reporting back
  4. Online and offline communications out of sync
  5. Acquisition and cultivation out of sync

The good news: You can change each of these attrition-driving things!

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