Donor Retention, Part 1: 5 Reasons Donors Leave

Fundraising is Beautiful Podcast

Donor retention is down across the fundraising industry. Here are five of the most common causes of donor attrition — and what you can do to overcome them:

  1. Poor receipting
  2. Not enough communication
  3. Not enough reporting back
  4. Online and offline communications out of sync
  5. Acquisition and cultivation out of sync

The good news: You can change each of these attrition-driving things!


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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