Do you want to learn how to raise more money in 2016? The answer is pretty simple; Ask your donors to help your beneficiaries more often, and ask them for higher amounts than they gave last time.
I know you see every appeal letter, newsletter, receipt letter. So it FEELS like you are communicating a lot. But it’s not a lot to most donors who receive maybe 1 out of every 2 messages you send.
Consider this; not every email you send is opened, not every appeal letter you mail gets read. Even if you, your staff and your Board feel like you’re communicating too often, that doesn’t mean you are.
Many of your donors gave a gift in December, so they are primed and ready to help again right now! Give them a chance to help by either Reporting back to them what happened in the life of a beneficiary because of their gift, or Ask them to help again!
The more you communicate the more money you will raise.