Five Tips for the First Sentence of Your Next Appeal Letter


People ask me all the time,

“How do you start your appeals? I have the hardest time with that.”

If starting appeals or e-appeals is something you can have trouble with, check out Five Tips for the First Sentence of Your Next Appeal Letter.

The tips are easy to follow. And they make beginning your next appeal or email a snap.

By the way, I think first sentences, subject lines and teasers are becoming more important in our work as Fundraisers. Getting and keeping people’s attention is harder than it’s ever been.

The people and organizations who can reliably create great first sentences are going to have a larger impact.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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