I wrote earlier this week that the signs are pointing to donations from individual donors being down this year.
If that holds true for the rest of the year, it’s important to do everything you can to make your fall fundraising attractive.
And the slam-dunk way to do that is to have matching funds available at year-end – and all of your fall fundraising if possible.
If you’re interested, you should read How to Get Matching Funds from a Major Donor.
I think the main reason this approach works so well – and that this blog post is our second-most-popular post of all time – is the question that we recommend asking the major donor.
Most organizations ask the major to solve the organization’s problem: “Will you give us matching funds so that we can use them in our fundraising?” Instead, you’ll see how to get your major donor wanting to give you matching funds because it helps them get what they want.
Go read the post, and then go get some matching funds for this fall!
