How to Focus Your Ask on One Thing AND Raise Undesignated Funds

one thing

During these crazy last few months, nonprofits we serve have had a lot of success raising money using strong fundraising offers.  By that I mean highlighting a specific part of what the nonprofit does and then asking the donor to send in a gift today to fund that part. 

Not asking the donor to “partner with us” or to “support our mission” or to “provide hope.”  But asking the donor just to fund the part that the appeal focuses on.

There’s a good question that must be answered when using this approach:

“How can you raise undesignated funds in your appeal if it focuses only on one program – even just one part of one program?”

This free video answers that question.

video

The video makes it easy for you by showing you the things you need to say in your appeals, and the places you need to say them, to raise undesignated funds.

I also share how to think about this approach – which is new for most people.

It’s just 5 minutes long and is completely free.  But watch it so that you too can enjoy the benefits of raising more money that come from talking about specific programs or parts of your organization – while raising undesignated funding!

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