If the COVID-19/Coronavirus is hurting your beneficiaries or your organization, your donors would love to help by sending in a special gift.
Here’s a formula we created to help organizations during this time of need. Follow this formula to create a simple email that works extraordinarily well:
- Quickly acknowledge that things aren’t normal right now
- Describe how the situation (COVID-19 or the economy) is hurting your cause / beneficiaries / organization
- Ask for a special gift to help (link to your donation page)
- Very short story to illustrate the need
- Show how the donor’s gift perfectly meets the need
- Show how the need from the story is not the only need
- Share that the funds needed are not in the budget
- Ask the donor to send an emergency gift right now (link to your donation page)
We’re sending this out as quickly as possible because this formula is WORKING. Every email that’s been sent out using it has been a big success.
Resist the urge to over-explain. Keep it simple and get it in front of your donors as quickly as you can!
Then get in touch and let us know how well the formula worked for you and your organization!
