Fundraising is a Pie-Eating Contest

Pie eating.

It’s the best line I’ve ever heard about fundraising:

Fundraising is a pie-eating contest and the prize for the winner is… more pie!

Feels true, doesn’t it? You have a great fundraising year, and the result is that you’re asked to raise 7% more the next year.

It’s a great, crazy job we have.

My hope for you is that you ate a lot of pie this year, and you get a few days off to enjoy it.

Enjoy your holidays… more pie awaits!


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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