Fundraising Manifesto for the New Year

Fundraising is Beautiful Podcast

Here are four truths about fundraising that can transform the way you approach this beautiful profession:

  1. Fundraising is good for donors.
  2. Fundraising is a lot like courtship.
  3. Fundraising is about your donors, not you.
  4. Fundraising is a science.

(The facts we cite about the impact of giving on giver are taken from the book Who Really Cares by Arthur C. Brooks.)

Happy Holidays, and the best to you in the coming year!


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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