Good News Fundraising or Bad News Fundraising?

Fundraising is Beautiful Podcast

What story does your fundraising tell? Is it Bad News — the problem and brokenness that you want your donors to help you change? Or is it Good News — the promise of what can happen when your donor steps up and gives.

Or maybe there’s a third, more perfect, way.

We’ll show you that way, the approach to fundraising that avoids the revenue killing errors of either good news or bad news fundraising.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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