Has Your Organization Mastered The Basics?


3 building blocks

To be a successful fundraising organization you have to do each of the basics well: Ask, Thank and Report.

Organizations that do each of them well get to experience the following results:

  • Increased revenue
  • Increased donor retention rates
  • Increased response to all fundraising over time

There are no silver bullets in fundraising. If your organization isn’t Asking, Thanking and Reporting well, figure out what your donors need to hear next. It’s usually a Thank or a Report. Then get to work on it right away.

Organizations that master the most important building blocks will create an organization that helps a lot of people and lasts a long time.


Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

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