To be a successful fundraising organization you have to do each of the basics well: Ask, Thank and Report.
Organizations that do each of them well get to experience the following results:
- Increased revenue
- Increased donor retention rates
- Increased response to all fundraising over time
There are no silver bullets in fundraising. If your organization isn’t Asking, Thanking and Reporting well, figure out what your donors need to hear next. It’s usually a Thank or a Report. Then get to work on it right away.
Organizations that master the most important building blocks will create an organization that helps a lot of people and lasts a long time.