The 7 deadly sins of nonprofit storytelling

Fundraising is Beautiful Podcast

Here are seven common storytelling sins that make your story ineffective:

  1. It’s about you, not your donor.
  2. It doesn’t have conflict.
  3. The problem is too big.
  4. It’s a story about success, not need.
  5. It’s over-written.
  6. It’s too hard to read.
  7. It’s aimed at the wrong audience.

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