The 7 deadly sins of nonprofit storytelling

Fundraising is Beautiful Podcast

Here are seven common storytelling sins that make your story ineffective:

  1. It’s about you, not your donor.
  2. It doesn’t have conflict.
  3. The problem is too big.
  4. It’s a story about success, not need.
  5. It’s over-written.
  6. It’s too hard to read.
  7. It’s aimed at the wrong audience.

Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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