Let’s make some assumptions about your fundraising in 2024…
- You can assume that your donors could be giving you more.
- You can assume that not every donor opens up every piece of communication you send.
- You can assume that your communications don’t arrive perfectly timed with when your donors feel like giving gifts.
- You can assume that your donors are adults and they can handle a little more fundraising from you.
All reasonable assumptions.
Now, if you assumed all of those things, what would you do?
You’d send more fundraising than you did in 2023. And you’d raise more money.