Boxing day.

Today is Boxing Day, and also St. Stephen’s Day.

It’s traditionally a day of generosity:

  • In the Boxing Day tradition, in Britain, tradespeople received gifts from their employers.
  • For the Feast of St. Stephen, alms boxes in churches were opened and distributed to the poor.

In western culture, this time of the year is still a time of alms-giving: money is pouring in to nonprofits, and the biggest week of online giving of the year is just starting.

Almsgiving is known to foster a sense of community, empathy, and social responsibility.  Perhaps that’s why many people feel just a little bit better during the holidays.

Yes, this week is also full of sales and conspicuous consumption.  But it’s good to remember we Fundraisers are a part of a tradition with deep historical, religious, and cultural roots.

Remember those traditions this week.  They drive this wave of giving; we just get to surf it.

Enjoy the week, and may your lockboxes and inboxes be full of gifts!


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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