How old are your donors?

Fundraising is Beautiful Podcast

For most fundraisers, your donors are a lot older than you think. We’ll look at why this is so and what it means for you: How do you communicate with these people? About what? And in which channels?

Knowing hold old your donors are — and responding appropriately — is the key to success in fundraising. Knowledge is power!


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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