Two years ago, they had a great year-end letter that raised a lot of money for the cause. Last year, the committee was full of ideas for improving the letter. The result: a 50% drop in giving. Using two real year-end fundraising letters from a real organization, we reconstruct the scene of the crime. Don’t let this happen to your fundraising!
Warning: Satrical content. Do not take the advice you hear on this podcast!
Author Profile
Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 30 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.
- Steven Screenhttps://betterfundraising.com/author/steven/
- Steven Screenhttps://betterfundraising.com/author/steven/
- Steven Screenhttps://betterfundraising.com/author/steven/
- Steven Screenhttps://betterfundraising.com/author/steven/
