How to destroy your year-end letter

Fundraising is Beautiful Podcast

Two years ago, they had a great year-end letter that raised a lot of money for the cause. Last year, the committee was full of ideas for improving the letter. The result: a 50% drop in giving. Using two real year-end fundraising letters from a real organization, we reconstruct the scene of the crime. Don’t let this happen to your fundraising!

Warning: Satrical content. Do not take the advice you hear on this podcast!

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