It’s all about editing

Fundraising is Beautiful Podcast

The good fundraiser knows that not everything you do makes good fundraising. We bring donors on board with the stuff that makes their heart sing. We don’t insist that they fully get it before we’ll accept their donations.

If you’ve been paying attention to what information donors respond to, you know what to say and what not to say. Editing happens all the time. Just take a listen to this podcast. It’s edited from our previous podcast — and it’s just as true.

It’s also the work of our now-former editor, Peter Li. We consider it some of his best work.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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