How to Make Your Appeal Letters Raise More Money?!


Do you know why your appeal letters are such an important part of your Ask, Thank, Report, Repeat fundraising system?  Consider this…

  • First, very few donations come in unsolicited.  You have to ask for help to get it!
  • Even your current donors don’t fully understand the real need facing the people you help.  They don’t spend 40 hours a week, or more, thinking about it like you do.
  • So each appeal letter needs to powerfully describe that need and then Ask your donors to help in a specific way.
  • And if you don’t Ask your donors to help your beneficiaries, no one else will.

I strongly urge you to consider the role appeal letters play in your fundraising efforts.  When done well, these letters are the bridge to people who desire to make the world a better place, who can do that by making a donation to your cause.

There is so much more to share, so we created this short video for you to watch and learn from.

How to Make Your Appeal Letters Raise More Money – (Vimeo video)

Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

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