We’re teaching and blogging this month on how to raise money at Fiscal Year-End.
First we wrote about why it works so well. Then we gave you a sample Fiscal Year-End letter and told you how to write the letter.
Today we’re going to show you exactly what to do in the mail to raise money at Fiscal Year-End. It’s pretty simple:
- Send the letter to your donors around June 1. There’s no magic to that date. You can send it a little earlier or a little later. But that’s about the sweet spot to A) be close enough to the end of June for it to make sense to donors, and to B) give your donors enough time to respond.
- Send the letter to all donors who have given a gift in the last 24 months. If you mail your donors often, say eight times per year or more, you probably should only send the letter to donors who have given a gift in the last 12 or 18 months. But for most organizations, mailing to all donors who have given in the last 2 years/24 months is worth it. Do not mail this letter to non-donors or to volunteers.
- Send the letter with first-class postage to Major donors, and non-profit postage to all other donors. Using first-class postage to your major donors costs more, but it also increases the chances that they will open the letter. It’s worth it!
We’ll talk about what to do online later this month. (You’ll have more time to get ready for that!)
Our Goal This Month
It’s a simple goal. If your fiscal year ends on June 30th, our goal is for you to fundraise for it and use the tips and tactics we share this month. If you follow our time-tested advice, we know you’ll be surprised by how much money you can raise!
So follow along this month. If you haven’t already, sign up to receive our blog in your inbox. We’ll walk you through how to create a great fiscal year-end campaign – one that you can use every year to raise money in June!