There is a model that works really, really well for fiscal year-end letters; I’m going to share it with you. You should follow it because you’ll raise more money than you expect.
Remember: no one thinks fiscal year-end fundraising is going to work, but it works like crazy.
So if your fiscal year ends June 30th or September 30th, keep reading. If not, you can click away and go do something to delight your donors. 🙂
Today I’m going to share a letter that successfully raised a ton of money for one of our clients. They raised so much more than they were expecting that they want other organizations to be able to do the same thing.
I recommend you do three things: copy this letter, customize it for your organization, then send it to your donors on or before June 1st.
- What you want to do is copy the approach: the directness, the focus on the deadline, the short sentences and paragraphs. You can copy some of the phrases. Even the formatting. Copy all that.
- But customize your letter to be about meeting the need your organization exists to serve. Think of it like Mad-Libs: where this letter talks about what the donor’s gift will do, customize it to talk about what a donor’s gift to your organization will accomplish.
- Then mail it to your donors on or before June 1st. You want to give them a couple weeks to get back to you. Only send it to donors who have given a gift in the last 24 months. (We’ll talk about how to use email in a post later this month.)
Here’s the letter. You can click on the images to download the PDFs.
Our Goal This Month
It’s a simple goal. If your fiscal year ends on June 30th, our goal is for you to fundraise for it and use the tips and tactics we share this month. If you follow our time-tested advice, we know you’ll be surprised by how much money you can raise!
So follow along this month. If you haven’t already, sign up to receive our blog in your inbox. We’ll walk you through how to create a great fiscal year-end campaign – one that you can use every year!
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