Keeping donors vs. getting new ones — how to balance

Fundraising is Beautiful Podcast

Ever been told Stop acquiring new donors until you’ve improved your retention rates? It’s bad advice. We’ll take a close look at the important dynamic between acquisition and retention and show you how to arrive at the right balance for your organization.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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