What happens when you wait . . .
I get it. I’ve put things off until the last minute before.
What usually winds up happening is I tell myself, “Oh, I’ll remember to do that in time.”
But by the time I get to it, 9 times out of 10, I miss out.
Don’t let that be you.
Because December 31 isn’t here yet. And there are lots of things you can do to raise the money you need before the 31st. Even in the next couple weeks!
If you’re ready for year-end, you can skip this. If you’re not ready, we get it. We’ve been there.
Don’t panic. You can do five things today for more revenue by year-end.
1. Use an interrupter
Make it so easy for your donors to give you a gift online that they can’t miss it (or get distracted by other options). Use some sort of interrupter like a splash page, homepage overlay, or just a big, bold donation button that goes straight to your donation page.
2. Make messaging simple and urgent
Tell your donors you need to raise $X by Dec 31. Let them know if you have a match or a shortfall. Tell them they have X days to do it. Believe it or not, that’s all they need to know. Remind, don’t persuade.
3. Skip the details
This isn’t the time to tell stories, share photos, or offer details about your programs. Trust us. Get straight to the point and ask for a generous year-end gift.
4. Send three emails in the last few days of the month
You should send emails on December 29, 30 and 31. These can (should!) be versions of the same email that progressively get shorter and more urgent — eg. “This is your LAST CHANCE to give a gift this year!”
5. Test social media advertising
If you’ve never tried it, build some Facebook ads to run during the last week of the month. Use the same messaging as your emails — but shorter! Advertise them to a lookalike audience of people who like your Facebook page.
If you want a great cheat sheet to walk you through exactly what to do, remember — we’ve developed a Year-End Digital Fundraising Toolkit. It can be yours for just $149. Buy it now and this year-end will be your best year-end yet!