Major Donor Fundraising: Ask, Thank, Report, Repeat is Expanding!

Major Donor Fundraising

Did you know that Ask, Thank, Report, Repeat can go beyond fundraising? The Seattle Mayor’s office thinks so – and so should you!

When the Seattle Mayor’s office called, I was surprised when they asked if I would teach our fundraising relationship rhythm, Ask, Thank, Report, Repeat, to a team of government officials and business owners.

This request at first seemed a little odd since those people weren’t doing fundraising.  But the Mayor’s office told me that they see value in Ask, Thank, Report, Repeat as a rhythm they could use for building relationships with vendors, contractors, volunteers, clients and a variety of other people they work with on a daily basis.

I’d encourage you to consider how to use Ask, Thank, Report, Repeat to improve the relationships in your life.  Professionally with your donors, volunteers, and staff.  Personally with family, friends and associates.

We all should strive to move beyond the “ask” and simple “thank”s.  You’ll quickly move into deeper relationship with the people that matter to you by Thanking them well, and then Reporting back to them what happened because they helped (money, time, presents, resources, etc.).

It’s how you build genuine relationships!

Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

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