Major Donor Fundraising: You Can Learn All You Need to Know About Fundraising

Major Donor Fundraising

Being good at fundraising is a knowledge issue, not a talent issue.

This means that you can learn all you need to know about fundraising by listening and learning from fundraising experts that have gone before you.

To get you started on the path to learning, consider these simple fundraising truths:

  1. Talk less about your organization, your programs, and your process. Talk more about your beneficiaries, your donors and how your donors can help someone in need by making a donation today.
  2. Communicate more often with your donors. Most organizations don’t communicate often enough with their donors. You can increase donor retention and their giving by increasing the number of times you communicate with them throughout the year.
  3. When asking your donors for a gift, ask them to solve a problem that is easy to understand. When you simplify and clarify your fundraising ask, your donors are more likely to make a gift.

Use these three fundraising truths to build your knowledge base.  I’d encourage you to dig deeper into this blog, our videos and other fundraising training resources as you seek to build your fundraising knowledge.

Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

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