Major Donor Fundraising: What Are Your Donors Asking For?  

Major Donor Fundraising

Your donors are people that care about your mission, they care about your work, and they care about the people you serve.  They care about all of this so much that they are even willing to send you money so that your good work can continue!

But if this relationship is going to continue for months and years to come, then you need to know what your donors are asking for in return for their financial gifts.

Here’s a short list of what I believe your donors are asking for:

  1. They want to be thanked for their gift.
  2. They want to be appreciated for playing a role in fulfilling your mission.
  3. They want to be part of a larger community of like-minded people who believe in your work and support your cause.
  4. They want to feel like they made a difference in the life of a person in need.

If you follow the Ask, Thank, Report, Repeat communication rhythm, and follow the best-practices for each step, you’ll give your donors what they want.

And specifically, your donors will actually ask for your newsletter.  They’ll love seeing and reading their Report on the amazing things that happened because they gave a gift.

Ask, Thank, Report, Repeat helps you build trust with your donors.  This trust opens the door to future donations and a strong relationship with your donors.

Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

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